NEW – Certificate in Event Planning
This qualification will introduce you to the skills that are required to plan, organise and evaluate events by developing their knowledge and understanding. Areas covered include marketing methods and resources, market research, human resources, communication and customer service relevant to events.
Course Content
Unit 1: Planning an event
Section 1: The extent of the events industry
Section 2: The scope of the event planner role
Section 3: Planning an event
Section 4: Planning for contingencies
Section 5: The need for health, safety and security measures
Unit 2: Reviewing and evaluating an event
Section 1: The importance of review and evaluation
Section 2: The sources of information available for evaluating an event
Section 3: The range of tools available for event evaluation
Section 4: Planning the evaluation of an event
Unit 3: Marketing and market research for event planning
Section 1: Understand why market research is important
Section 2: The methods and resources available for marketing
Section 3: Planning the marketing of an event
Unit 4: Planning human resources for events
Section 1: Understand how an event is managed
Section 2: Understand the team which contribute to an event
Section 3: Understand the human resource requirements for an event
Unit 5: Communication and customer service for events
Section 1: Understand the importance of communication at events
Section 2: Understand equality and diversity in relation to events
Section 3: Understand why customer service is important at an event
Section 4: Produce guidance on expected standards of customer service for staff use
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